“老乡鸡”企业经营模式探析(5)

ABSTRACT

First expounded HOME ORIGINAL CHICKEN business model and reasons for the success of its business model as well as some issues are still in existence, HOME ORIGINAL CHICKEN product positioning, customer orientation and the importance of geographical choose for the initial development and logistics model and expand it an important mode of operation of the business, come to the HOME ORIGINAL CHICKEN need to pay special attention to service the future development of sound and food variety, innovation, and choose a suitable mode of logistics. Through the exploration of HOME ORIGINAL CHICKEN business development models, combined with other similar business models, summed up the law to identify the constraints faced by the key to success and development, and proposed to HOME ORIGINAL CHICKEN in some of the new phase of development.

Keywords: Product positioning Regular Chain Franchise Chain Logistics