第3章 建立业务关系(2)

④ Having obtained your name and address from the internet, we learnt you are in urgent need of hardwares. ⑤ Your company has been recommended to us by the Bank of China. 2. The purpose of the letter:

Express your intention for export or import. For example:

① We are writing to you in the hope of establishing / entering into business relationship with you. ② We avail ourselves of this opportunity to cooperate with you. ③ We take this opportunity to introduce ourselves to you. 3. A brief introduction to your company:

State your business scope, experience, products, etc. For example: ① ② ③ ④ ⑤

We have been specializing in the export of genuine leather products.

We have been handling various kinds of glassware.

We are one of the leading exporters of household appliances. The article you inquired just falls within our business scope.

Our products are very popular for their good quality/fine workmanship /competitive price/sound reputation.

4. The reference as to your firm’s credit standing:

Provide the customer with the concerned firms or banks for inquiries. For example:

① As to our credit standing, please refer to our bank--- the Bank of Tokyo, Japan. ② If you need more objective information concerning our credit, please refer to the Midland Bank, London. 5. Encouraging ending:

Express expectation for cooperation and an early reply. For example: ① ② ③ ④

We are looking forward to your early reply.

Awaiting your early reply. Hoping to hear from you.

Your early reply will be much appreciated.

1.2 Requirements for Writing Responses

1. A brief mention of the date and contents of the received letter.

① Thank you for your letter dated … and shall be glad to enter into business