第3章 建立业务关系(12)

The basic principle is that the most important person should be seated at the right hand of the host. For example,

3.5 Business Culture

Culture usually includes knowledge, belief, art, morals, customs, and other

capabilities acquired by people as a member of society. With the globalization of the business, culture understanding becomes the basis of success or failure. Therefore, we must learn how to deal with the cultural differences in international trade.

The researchers divide the culture into several types according to how people process information and interact. People from different countries may reflect different characteristics.

The following table shows the general cultural differences between the western culture and oriental culture.

Comparison of Cultural Types