第3章 建立业务关系

第3章 建立业务关系

教学重点：

1. 建立业务关系的信函的写作要点

2. 如何从事商务接待 3. 如何组织国际商务会议 教学难点：

商务接待的注意事项 教学内容：

1. 建立业务关系的信函写作

2. 商务接待 3. 国际商务会议

Focus:

1. Key points of writing letter on establishment of business relations 2. How to give business reception 3. How

to

organize

international

business conference Difficulties:

Issues to be concerned in business receptions Contents:

1. Writing Letters on Establishment of Business Relations 2. Business Reception

3. International Business Conference

Extensive business connections are very important for any firm to develop and expand their business activities and to increase sales revenue. In order to get in touch with the customers, businessmen could communicate with them by correspondence, telephone or online chatting tools; they could also invite the customers to their firm and conduct face-to-face negotiation.

1. Writing Letters on Establishment of Business Relations

Writing letters to establish business relationships with new customers is commonly used in modern business communications. Especially, with the rapid development of Internet, emails are replacing traditional letters gradually because of their convenience and high efficiency. Anyway, when it comes to the writing skill, there is not much difference between letters and emails.

1.1 Requirements for Writing Letters on Establishment of Business Relations

1. Information source:

Where you get the information about the person or company to whom you are writing the letter.

For example:

① We owe your name and address to the Commercial Counselor’s Office. ② Through the courtesy of the Chamber of Commerce, we learn that you are in the market for Chinese silk. ③ We learned your name and address from the advertisement in the journal.