第3章 建立业务关系(3)

relations with your firm.

② Your letter expressing … has been received with thanks.

2. Responds to the requirements or inquire directly.

① At your request, we are pleased to make you a special offer on … ② We are interested in your … and shall be glad if you will send us a copy of your illustrated catalogue and current price list.

3. Express hopes of establishing business relations and mutual beneficial cooperation.

① The business will materialize to our mutual benefit. ② We assure you of our best attention to any inquiries from you and anticipate your prompt reply. 译文：

广泛的商务沟通对于任何企业发展和扩大他们的商务活动、增加销售收入非常重要。为了与客户保持联系，商务人士们需要用信函、电话和在线沟通的工具与客户进行交流；他们同时也可以邀请客户到他们的公司参观并进行面对面的磋商。

1. 建立业务关系的信函写作

在现代的商务交往中，用写信的方法与新客户建立业务关系是最普遍使用的方法。尤其是随着互联网快速发展，电子邮件正在以其快速高效的特点逐渐取代传统信件。无论使用哪种方法，当提到写作技能时，信件和电子邮件之间都没有太大的区别。

1.1 建立业务关系的信函写作要求

1.信息来源：从哪里可以得到收信人或收信公司的相关信息

例如： ① We owe your name and address to the Commercial Counselor’s Office. ② Through the courtesy of the Chamber of Commerce, we learn that you are in the market for Chinese silk. ③ We learned your name and address from the advertisement in the journal. ④ Having obtained your name and address from the internet, we learnt you are in urgent need of hardwares. ⑤ Your company has been recommended to us by the Bank of China. 2. 信件的目的：叙述清楚进口或出口的目的

例如： ① We are writing to you in the hope of establishing / entering into business relationship with you. ② We avail ourselves of this opportunity to cooperate with you. ③ We take this opportunity to introduce ourselves to you.

3.简要简绍你的公司：阐述贵公司的经营范围、从业经验、产品等等。