浅析小米科技的社会化媒体营销(3)

社会化媒体营销 毕业论文

浅析小米科技的社会化媒体营销

[摘 要] 随着移动互联网技术和以Web2.0技术为代表的新一代互联网技术的迅速发展，改变了传统的信息传播方式，社会化媒体作为一种新型媒体得以迅猛发展。同时，基于社会化媒体的网络营销受到了越来越多企业的青睐，小米公司就是其中的佼佼者。本文对社会化媒体、社会化媒体营销等相关概念进行了一定的阐述与分析，并结合小米公司相关案例，对企业该如何有效开展社会化媒体营销进行了分析研究。

[关键词]社会化媒体；营销；小米 ; 品牌；传播

On the millet technology Social Media Marketing

Abstract：The rapid development of mobile Internet technology and to Web2.0 technology as the representative of a new generation of Internet technology has changed the traditional way of information dissemination, social media as a new medium to rapid development. Meanwhile, based on the social media network marketing companies are more and more popular, millet company is one of the best. In this paper, social media, social media marketing and other related concepts are some elaborate and analysis, combined with related cases millet companies on how to develop effective business in the social media marketing were thinking and discussion.

Keywords：Social Media; marketing; millet; brand; Communication

引言

目前在中国最具代表性的两种社会化媒体，一是微博，二是微信。截止到2013年底，我国微博用户规模为2.8亿，微信用户数则是在2013年突破了5亿。社会化媒体正深刻地影响和