亚马逊网上书店营销模式的探究(4)

亚马逊网上书店营销模式的探究

The amazon online bookstore marketing model of shallow explored

Abstract

The rapid development of computer network, to promote the development of

e-commerce and books as a kind of products suitable for conducting e-commerce, for the network bookstore has become a typical e-business project laid a solid foundation. Online bookstores, it is a kind of high quality, more efficient and more convenient

way to buy books. How to develop the online sales of books, the right marketing

model determines the success of the enterprise. In this paper, from product, price,

channel, promotion four aspects to explore the amazon online bookstore manifested in marketing advantages, and know the shortage. Traditional bookstores or other online shop can draw lessons from its marketing mode, to make itself can better

development.

Keywords: Amazon;Online bookstore ;Marketing model

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