海底捞公司物流中心建设的实证分析(2)

目 录

摘要 ·············································· (1)

一、海底捞公司物流中心简介 ························· (1)

(一)公司简介 ······································ (1)

1．公司概况 ····································· (1)

2．海底捞的物流中心 ·······························

(二)经营优势 ······································

1．连锁火锅企业，实现规模经营 ·······················

2．人性化管理，程序流程规范 ·························

3．全国布局，保证及时安全 ··························

二、物流中心建设对海底捞的作用和现状 ················

(一)作用与意义 ·····································

1．物流中心有力地支持了市场营销体系 ··················

2．物流中心是连锁的信息中枢........................ ······

3．物流中心对各分店实现“零库存”起到关键的作用 ·········

4．物流中心完善了连锁经营体系 ·······················

5．物流中心是连锁经营利润的泉眼 ·····················

(二)现状 ·········································

1．商品配送未形成规模，统一配送率低 ··················

2．物流中心的现代化程度低，配送设施落后 ···············

3．物流中心功能不健全 ·····························

4．信息技术落后 ··································

三、物流中心的建设 ·································

（一）物流中心的建设 ································

1．统一配送，降低门店运营成本 ·······················

2．动态盘点，有效规范库存管理 ·······················

(1) (1) (1) (2) (2) (2) (2) (3) (3) (3) (3) (4) (4) (4) (4) (5) (5) (5) (5) (5) (6)