公益事项属性与中国消费者购买意愿关系实证研究

第5期　　　　　　　　　　　侯俊东等:公益事项属性与中国消费者购买意愿关系实证研究

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Biography:HOUJun2dongisaPh.DcandidateintheSchoolofManagementatHuazhongUniversityofScienceandTech2nology.Hisresearchareasincludemarketingandstrategyofnonprofits,etc.