2011同等学力英语二卷班——翻译讲义(郭崇兴老师(9)

2005年翻译题

Directions:

Readthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsinto

Chinese.YourtranslationshouldbewrittenclearlyonANEWERSHEET2(10points)

ItisnoteasytotalkabouttheroleofthemassmediainhisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecomeconfused,andone’simpressionstendtobeamixtureofskepticismandEuropethatisnow

formingcannotbeanythingotherthanitspeoples,theirculturesandnationalidentities.WiththisinmindwecanbegintoanalyzetheEuropeantelevisionItalianexamplewouldbetheBerlusconigroup,whileabroadMaxwellandMurdochcometomind.

Clearly,onlythebiggestandmostflexibletelevisioncompaniesaregoingtobeabletocompeteinsucharichandhotlycontestedmarket.(48)Thisalonedemonstratesthatthe

televisionbusinessisnotaneasyworldtosurrvivein,afactunderlinedbystaticsthatshowthatoutofeightyEuropeantelevisionnetworks,nolessthan50%tookalossin1989.

Moreover,theintegrationoftheEuropeancommuitywillobligetelevisioncompaniestocooperatemorecloselyintermsofbothproductionanddistribution.

ofproducingprogramsinEuropeforEurope.ThisentailsreducingourdependenceontheNorthAmericanmarket,whoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown.

Inordertoachievetheseobjectives,wemustconcentratemoreonco-productions,the

exchangeofnews,documentaryservicesandtraining.ThisalsoinvolvestheagreementsbetweenEuropeancountriesforthecreationofaEuropeanbankforTelevisionProductionwhich,onthemodeloftheEuropeanInvestmentsBank,willhandlethefinancesnecessaryforproductionifIhadtochooseasloganitwouldbe“unitedinourdiversity.”Aunityofobjectivesthatnonethelessrespectthevariedpeculiaritiesofeachcountry.