66 旅游企业的发展模式:华侨城的实践及启示

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致谢:感谢中山大学保继刚教授以及古诗韵博士对本文写作给予的帮助。

TheDevelopmentalModeof

TourismEnterprise:OCTPractices

WANGCaiping

(SchoolofTourismManagement,SunYat-SenUniversity,Guangzhou510275,China)

Abstract:Thisarticletakesthepracticesofoverseascitiesandtownsasanexampletoanalyzeitsspecialmodeof Tourism+RealEstate .Theresultisthatthismodedoesbenefitimprovingcorporateperformancebypromoting

resourcesharing,

the

efficiencyinternalcapitalmarket,andbydiversifyingoperationalrisksbecausethecorporatehasrealizedtheimportanceofverticalintegrationbetweentourismindustryandrealestateindustry.Keywords:diversification

(责任编辑:车婷婷)

tourismenterprise;

verticalintegration;

related

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PositiveMentalCapitalandItsUseinTourismHumanResourcesManagement

TIANXizhou,PUYongjian

(Economic&ManagementCollege,ChongqingUniversity,Chongqing400044,China)

Abstract:Tourismservicepossessshowssuchcharacteristicsasintangibility,non-transferability,non-storageandsynchronizationofproductionandconsumption,whichdemanditsproviderstohavepositivementalityandhigheremotionalintelligencesotoenhancecustomers perceivedservicequality.PositivementalCapital(PMC)whichreflectssuchpsychologicalstatusofemployeesownsmoreattentionoftourismenterprises.ThispaperfocusesonthesignificanceandapplicationofPMCintourismhumanresourcesmanagementandonthemethodstocultivateemployees PMC.

Keywords:positivementalcapita;ltourismindustry;resourcesmanagement

(责任编辑:车婷婷)

human