B

1. Managing for profit and the common good.

2. By"spirit-to-spirit"Tom means that both businessmen and consumers will think

of others. They will treat each other fairly and with respect.

3. "Nature-conscious" consumers are the people who respect wildlife and all aspects

of the environment.

4. His wife's family has contributed their profits from their mills to the building

of the town, the school, and the libraries, and thus won the respect and a good

relationship with the communities. The heritage refers to what her family has done

to their communityTom and his wife have upheld this heritage and continued to make

contributions to their communities.

5. It refers to the product made from natural ingredients for personal health care.

Yes. Because the intention to produce such a product is more important than the

final product itself.

6. As they came from Maine, they like nature and they respect one another. They

can distinguish their product from others' by values.

7. Because it is the"look feel, taste and smell of the kind of personal experience

they have offered" that has kept them in business.

8. The "values world" means the b0siness world in which we set our values and standards

and vocalize them to others.

9. Goodness here refers to the quality of being kind, considerate, and helpful, in

business. Because to them talking about goodness equates to talking about religion

which detracts from the idea that they are competent, rational business people.

10. According toTom, inWestern thinking, people can not simultaneously offer respect

and also maximize the utilization of resources, white the Eastern- inspired approach

involves integrating competing aims into a harmonious middle ground.

Vocabulary and Structure

A

1.B 2. D 3. A 4. D 5. C

6. A 7. A 8. B 9.B 10. D

B

1. dignity 2. heritage 3. insight 4. ingredients

5. makes a difference 6. excellence 7. differentiates

8. been ashamed of 9. believe in 10. incorporate

C

1. A. Just as 2. A. so

3. B. that 4. C. twice

5. A. expanding 6. C. would never have considered

7. B. is 8. D. ofwhich

9. D. decomposes 10. B. had read

D

1. motivate 2. cross 3. accepted 4. convinced

5. variety 6. exposed 7. especially 8. explain

9. difference 10. arrogant 11. reasons 12. trouble