consumers, to get the tourist real estate purchase behavior difference,At last,

according to the empirical analysis results, and puts forward related suggestions to the

tourist real estate of Hangzhou .

The results shows: 1) Tourist real estate not quite know, 2) the mainly purchasing

motivation of Hangzhou tourist real estate buyers is purchasing first place inner scenic

spot and purchasing leisure vacation second residence for the people coming from

hi

浙江T业大学硕士学位论文

旅游地产购买影响因素研宄一以杭州市旅游地产购买者为例

other cities, and hangzhou residents more like the southern city; 3) the buyers in

Hangzhou main come from the city near Hangzhou and the northern city; 4) building

quality,the relevant authority card, service quality, greatly devaluation, park

ecological environment, natural landscape resources (rivers and lakes, oceans, etc.) is

6 major influence factors. 5) through the variance inspection, found the different age,

income, and education will have some differences between the buying motives and

functions .

KEY WORDS: Tourist real estate ; Pursuing behavior; Influence factors;

Development Suggestions

浙江丁.业大学硕士学位论文

旅游地产购买影响因素研宄一以杭州巾旅游地产购买者为例

目录

1绪论 1

1.1研宄背景及意义

1