洋等)是6大主要影响因素。5)通过方差检验,发现年龄、收入,

以及学历不同,都会对旅游房产的购买动机以及其所希望旅游房产所

配备的功能存在一定的差异性。

关键词:旅游地产,购买行为,影响因素,发展建议

II

浙江T.业大肀硕士肀位论文

旅游地产购买影响因素研究一以杭州市旅游地产购买者为例

THE INFLUENCE FACTORS OF TOURIST REAL ESTATE

PURCHASE BEHAVIOR

-——THE BUYERS OF TOURIST REAL ESTATE IN

HANGZHOU AS AN EXAMPLE

ABSTRACT

As the timeshare vacation industry, tourist real estate appered in China. In recent

years, the leisure vacation travel demand rising, and the real estate industry affected

by the national macroeconomic regulation and control policy,so tourist real estate

became the new "the field" to many real estate developers. Therefore, the tourist real

estate purchase factors appear more and more important either on the government's

urban planning or real estate developers development decision-making.

This paper firstly based on the interview with Hangzhou tourist real estate

developers,then designed questionnaires to know the potential buyers and buyers of

Hangzhou tourist real estate, using descriptive statistics analysis and factor analysis

method, to determine the main influence factors of tourist real estate consumer

purchase; Secondly, using the variance analysis at the different age, income and