关于在线游戏行业术语的名词解释(9)

PlayStation Network.

Publishers

In games, “blood-sucking leeches who have no place in the future of digital distribution” (according to David Lau-Kee, see p 21).In web advertising, publishers generally means websites, such that a developer talking to an advertiser about his browser-based game will be referred to as a publisher.

Registered users

An oft-quoted but generally useless metric for online businesses. A successful web business needs active users, and that is best measured by Unique Users.

Remnant

Advertising that is sold for low rates, typically through networks. It is known as “remnant” because advertisers buying from a network don’t know exactly which sites their ads will be displayed on, and so they pay a lower CPM or CPC rate.

Smartphone

Any of the new generation of advanced mobile handsets such as the iPhone, the Palm Pre or the Android operating system.

SEM

Search Engine Marketing. Paying money to appear in the search rankings on sites such as Google, Yahoo and MSN.

SEO

Search Engine Optimisation. The process of driving traffic to your site by ensuring that key search phrases are included in the text of your website.

Triple A

A premium selling title, targeting at least 1 million units. Unique user (visitor)