关于在线游戏行业术语的名词解释(7)

Cost per Thousand. See CPM.

DAUs

Daily Active Users.

DLC

Downloadable Content.Generally, I suppose this would mean any content that has been downloaded. In practice, it appears to mean additional content that can be downloaded (whether for free or for a payment) for boxed products. Examples include the infamous horse armour for Oblivion or additional content for Burnout Paradise.

eCPM

Effective Cost Per Thousand. A method of comparing a CPC/CPA campaign to a standard CPM campaign. By aggregating the total amount of CPC/CPA revenue and dividing by the number of impressions served, you can calculate the effective CPM.

EIS

Enterprise Investment Scheme, a UK government initiative to encourage investment in early stage businesses. See p. 166.

F2P

Free to play. See Freemium.

Freemium

A business model whereby you give your core game away for free and charge users for premium services or virtual goods.

Free To Play

Also known as F2P. See Freemium.

GaaPy

A “game as a product”. A phrase coined by me, see p. 19.

GaaSy