市场调研在营销中的作用(2)

Abstract

Competition among enterprises in the modern market economy conditions, extended from the region to the global scale, in order to obtain a competitive advantage in the market, companies must be prepared to work in market research, market research is an important means for enterprises to understand and grasp customer needs, auxiliary basic tool for corporate decision-making. Marketing decision to develop a new marketing strategy or change the marketing mix, market research plays a crucial role in the pilot, it makes marketing decisions can be built on the basis of the scientific market information system. , Is very familiar with and master the market research methods and skills necessary for the marketing and management of Hyundai Motor. Market research as an independent Applied Science has a large and complex system.

The paper is divided into three parts the first part of the concept of writing market research, the status quo of the meaning and application of the second part of the writing market research in the automotive marketing management role, the third part of the classic case.

Key words: market research, automotive marketing, function