Can management be trusted to act with integrity in(3)

Introduction

Integrity Culture philosophy is the basis for enterprise flourish only in business activities in compliance with the concept of integrity , the enterprise can have a relatively wide range of customers, in order to do both to maintain existing customers , but also to create new customers , which has original market and open up new market , and ultimately to enable enterprises to high -effective sustainable development.（He Shuhua，2005）If an enterprise lacks the concept of integrity in business activities that harm the interests of customers , so although it may get some benefit in the short term , but from the perspective of long-term benefits , it is a kind of self-destruction. Because any one enterprise , although it may be in the moment regarding the deceptive tactics to succeed themselves , but not always lie , people will eventually see through it quackery . So , integrity is the basis for the existence and development . Why do companies want to pursue honesty it ?

Corporate integrity is an intangible asset , which reflects the company's credit strength and image , a good reputation can give enterprises real economic benefits. From an economic perspective, the value of faith , that it can greatly reduce the corporate and other transaction costs between market players .

How companies can establish a culture of integrity ?

I think the manager should first improve the integrity and cultural qualities .As Tang said, turbid water is clear that care about its origins , political ruler is the source of the people is water , ruler from the fraud but to the subjects to be led astray , just as clear- source cloud and look like desire to rule , in fact, can not get away . Taizong major feature of life is to have the credit , but also to trust others . This advantage makes the " Golden Years " There are two major characteristics. First, the talent, and do their best talent to play every minute of it. Second, because trustworthy and extension of the law, the government has towards the rule of law . （He Ai，2006）