push up our price.

Zhang: I know what you mean. Price is a major consideration when a customer decides on a purchase. But there are certainly many other considerations on their part, for example, quality and after-sales service.

Wang: That makes sense. Ours is a high quality product and our after-sales service is good enough, I think. That's why we are charging a higher price than our competitors. So we should emphasize our quality and after-sales service in our ad so that...

Zhang: So that people will know the high quality of our product and after-sales service and more people will buy our products.

Wang: But I am still worried about the price. You know customers always like low prices.

Zhang: Yes, indeed. In fact, we can cut down a bit on our price. You know when sales increase after our advertising, we are likely to increase our profit even if we cut down our price a little bit.

Wang: Yes, a low price high volume strategy.

Zhang: That's it. We may even consider some other incentives, such as a coupon to go with our newspaper ad, and …

Wang: And I think we can offer free delivery for our customers.

Zhang: Yes, but we cannot afford to offer free delivery for all our customers. Wang: Only those who are within the free delivery area, I think.

Zhang: Yes, I think so.

New Computer System

Wang: Well, you know our company is considering buying an up-to-date computer system. Zhang: Yes, just to replace the system we're using now. I think it's a wise decision. Wang: We need to find out what new computer systems are available first.

Zhang: Yes, so that we can choose one that is most suitable for our company. I think we can find some information from Internet.

Wang: Yes, but I'm afraid not all the information on the Internet is reliable. Zhang: Right, but at least we can get some information about the system providers. Wang: That's right, but we can also find some information from newspaper advertisements. I tend to think they are more reliable.

Zhang: Sure. I have the same feeling.

Wang: But I think the best way is to visit some of the providers and have face-to-face talks with them so that they can know our needs and we can see for ourselves how