When attracting new customers, how important is it for companies to give information about their existing clients? (Why/Why not?)

What can companies do to strengthen customer loyalty, apart from offering good customer service?

How can companies which operate globally ensure consistently high levels of customer satisfaction?

In what ways can companies respond to increased competition from other companies? Staff Suggestion Scheme

Your company is planning to introducing a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.

Discuss, and decide together:

l How to set up the scheme so that all staff feel they can contribute l How suggestions from members of staff could be evaluated

Follow-up questions:

Which kinds of companies can benefit most from suggestion schemes? (Why?) What other methods can companies use to generate ideas for improvements? What are other ways of increasing staff involvement in a company?

In what ways can companies obtain suggestions or comments from customers? How important are new ideas for companies in maintaining competitiveness? (Why?) Health and Fitness Facilities

Your company is considering providing a fitness center on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.

Discuss, and decide together:

l What benefits the center would bring for the company

l How to promote the need for health and fitness to all staff

Follow-up questions:

Would company fitness facilities be equally popular among all staff? (Why/Why not?) Should employees have to pay to use health and fitness facilities? (Why/Why not?) What other ways are there for companies to encourage their employees to remain fit and healthy?

Should companies include employees' families in their health and fitness provision?