运营管理2考试习题(4)

950*{1 A(x 125200 x 100)}= 480*{1 B() 3015

写到这步就9分了，计算不出来，要用到微积分的知识，或者是试差法。老师说这样已经可以了。

九、what is the characteristics of the service sector? 服务的特征及具体解释 ①：intangibility无形性

It means that the result of service transaction isn’t a transfer of ownership, as in the case of physical goods. A service is a process or an act.

无形性指服务交易的结果不会像商品交易，不会发生所有权的转移，服务是种过程或行为。 ②:simultaneity 同时性

It means the realization of a service implies the presence of provider as well as customer, both plays an active role in the realization of service. Customers participate in the production.同时性是指服务的提供者和消费者在服务的实现过程中都起到很重要的作用，消费者参与生产。

③:Heterogeneity 变化性

Both provider and customer need to interact at a certain point within the service delivery process, opens up possibilities for variation. 服务的提供者和消费者在服务的过程中的某一时间点上发生交互作用，这就产生了变化的可能性。

④: perishability 易逝性

Unlike the goods, service can’t be stored. Once a service has been produced, it has to be consumed. Otherwise it’s of no use.

不想商品一样，服务是不能被储藏的，一旦服务产生了，它就不得不被消费掉，否则就没用。 大题

1、 how to understand the yield management? What are the crircumstances that yield management can be appied?

Yield management has been defined as the process of allocating the right type of capacity to the right type of customer at the right price so as to maximize revenue or yield含义

1. when the organization is operating with a relatively fixed capacity-that is ,capacity which cannot be quickly changed

2. when it is possible to segment markets .it must be possible to effectually segment the market into different type of customers

3. when the capacity is perishable. This is one of the basic characteristics of services. Capacity is inventory that perishes when it is not used. It is precisely this characteristic that makes yield management relevant. It is because capacity that is not utilized is lost forever, that service organizations are willing to sell it cheaply ,so that at least some marginal revenue is earned.适用范围

2、 what are understand characteristic of service?

Intangibility 、simultaneity、heterogeneity、perishability

3、 how to manage dependent demand items ? what are the key elements of MRP?

When managing a dependent demand item, an approach called service resources requirements planning ,analogous to the manufacturing resources planning(or MRP) approach utilized in manufacturing organizations ,can be used .第一段背不下来的话一定要把MRP全称记下来

The key elements of this approach are the master schedule (in the hospital application the