唐山松下二氧化碳气体保护焊机山东市场分析与(4)
时间:2025-04-20
时间:2025-04-20
唐山松下二氧化碳气体保护焊机山东市场分析与营销策略
ABSTRACTItisakindofadvancedmanufacturingtechnologytoweld,havealreadywidelybeenappliedtoeachtradeprocessedinproduction.Thec02 shieldedweldingmachineisakindofcomparativelyadvancedtechnolgy.Thecharacteristicofitshigh-efficient.10wconsumptionhasalreadybeenapprovedbythemarket.InthefaceofremarkablemarketizationandinternationalizeddevelopmenttrenddaybydayaftertheaccessiontotheWTO,thec02一shieldedweldingmachineofShandongProvincepresentthecompetitionsituationofthepluralism,ThePanasonicofTangshanproducestheweldingmachinebecauseofqualityhighamongthem,thestabilityisstrong,havealreadyproducedthefamousmbrandeffect,Itsoccupationrateofmarketisgreaterandgreater.EconomyofShandongstrongthemacroscopicalheavyenvironmentsesesofprovinces,forsellingPanasonicofferedthewidemarketspacebyweldingmachine,Atpresent,inShandongtheopening-upmarketofweldingmachineofPanasonicreliesouthecorrespondentandcarriesoil。ThePanasonicofTangshan’sc02一shieldedweldingmachinefacesthelargeandmedium-sizedenterprisemainly,Whattheseenterprisespayattentiontoismostlyqualitybutnotpriceofweldingmachines,tosmallbusiness,Becauseoftheeconomicreason,itisverydifficulttoacceptthelocationofhighpriceofPanasonic’sweldingmachine.Withrivalbeingmoreandmore,ifyouwanttokeepalreadyhadmarketsharing,andcontinueexpandingsalesvolume,ThePanasonicofTangshanshouldcarryonstrategytoreeombinateintacticsofmarketing,productstructure,managementlevel,etc,InordertoreplytheuewthingthattheweldingmachineofShandongmarketappears ThistextdividesintofivepaHs:Thefirstpart,TheanalysisofweldingmachinetradeofourcountryThesecondpart:Themarketinganalysisofc02一shieldedweldingmachineinShandong:Thethirdpad,ThePanasonicofTangshan’s3
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