方兴地产 2009 中期报告

方興地產（中國）有限公司　二零零九年中期報告

16

管理層討論與分析

MANAgEMENT DISCuSSION AND ANAlySIS

3. FuTuRE OuTLOOk (Continued)

The Group will fully capitalise on the recovery of the property market and, while observing sound investment principles, pay close attention to premium parcels of land in the key target cities including Beijing, Shanghai, Qingdao and Hangzhou. In addition, the Group will continue to replenish its land bank so as to lay a solid foundation for stable and sustainable growth in future. As for projects under construction, the relevant projects will be progressed steadily as expectation without compromising quality and safety. As for completed projects, the Group will proactively make adjustment to its sales strategy and continue its efforts to explore potential customers. At the same time, the Group will constantly improve the conditions of various leased properties with a view to better satisfy its customers. Furthermore, the Group will continue to flexibly adjust the operating strategy and marketing initiatives of the hotel segment, improve service quality and maintain the occupancy rate, and fully capitalise on the opportunities of economic recovery to mitigate the adverse effects on hotel sector brought about by the overall external business environment in earlier periods.

The Group will continue to strive to create higher value and return for its shareholders and create more wealth for the society.

4. FINANCIAL REvIEW

Revenue

For the six months ended 30 June 2009, revenue of the Group amounted to HK$2,548.7 million (six months ended 30 June 2008: HK$1,758.8 million (restated)), representing an increase of 45% as compared with the same period of 2008, which was mainly attributable to the increased sale of properties.

截至6月30日止六個月

For the six months ended 30 June

2009年2008年（重列）2009

2008 (Restated)

（未經審核）

(unaudited)

佔總收入之

百分比

Percentage of the total

revenue

（未經審核）

(Unaudited)

佔總收入之

百分比

Percentage of the total

revenue

變動百分比

港幣百萬元

Hk$ million

港幣百萬元

HK$ million

Percentage

change

物業銷售Property Sales 1,270.2 50%648.0 37%96%物業租賃Property Leasing 428.8 17%361.6 21%19%酒店經營Hotel Operations 723.3 28%606.534%19%其他Others 126.4 5%142.7 8%(11)%總計

Total

2,548.7

100%

1,758.8

100%

45%

三、未來展望（續）

本集團將在充分把握房地產行業整體回暖的基礎上，遵守穩健的投資原則，密切關注北京、上海、青島、杭州等重點目標城市的優質地塊，持續儲備土地資源，為保證公司未來穩定及可持續的增長奠定基礎。對於在建項目，在保證工程質量及安全的前提下，穩步推進工程進展使其符合預期；對於已竣工的開發項目，積極調整銷售策略，不斷挖掘潛在客戶資源；同時不斷提升各個出租物業的經營品質、提高客戶滿意度；繼續靈活調整酒店板塊經營策略和營銷措施，提升服務品質，穩定入住率，並充分抓住經濟回暖的機會，率先擺脫前一階段整體外部環境對酒店帶來的不利影響。

本集團將繼續通過不懈努力，為股東創造更大價值和回報，為社會創造更大財富。

四、財務回顧

收入

截至2009年6月30日止六個月，本集團收入達港幣2,548.7百萬元（截至2008年6月30日止六個月：港幣1,758.8百萬元（重列）），較2008年同期增長45%，主要為物業銷售水平上升所致。