电子商务 商业计划书样本 英文

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Table: Start-up

电子商务 商业计划书样本 英文

3.0 Products

FireStarters will offer young customers the following youth-oriented products and clothing:

Shoes. Jackets. Sweaters. Shirts. Pants. Bags. Hats. T-Shirts.

Dresses and skirts. Shorts. Eyewear. Time pieces.

4.0 Market Analysis Summary

According to the U.S. Census Bureau the population of teens (age 12-17), in 1999 was 23.4 million, which represents 8.6% of the total U.S. population. Teenagers influence $324 billion in spending annually, have $151 billion in disposable income, spend $24 billion annually, and will spend $1.2 billion online by 2002. Teens spend an average of $82 per week on entertainment, fashion, food, and technology. These young people dubbed "Generation Y" dominate almost all facets of popular culture and are the fastest-growing demographic under age 65.

Specialty youth clothing and products has grown into a billion dollar niche in the clothing

industry. The popularity of the Internet with young people has been well documented and has generated the launching of a number of online stores by companies selling to that market segment. Most of these stores have retail outlets in large urban areas that serve as the promotional vehicles for online shopping.

The Internet is an accessible shopping tool for our target population. 64% of teens

nationwide use the Net at home. The majority of teens, 55%, consider using the Internet better than watching TV. Families with teens are more likely to have Internet access than other households.

Online shopping by teenagers between 13 to 18 years in age is expected to total about $300 million this year (2000) and is accelerating at about twice the rate of online shopping by adults. By 2003, teenagers are expected to spend $2 billion annually online. By 2004, a clear majority of young consumers will shop online. The top five purchases made by teens [online], based on sales volume, are CDs/cassette tapes, clothing, books, computer software, toys and clothing.