电子商务 商业计划书样本 英文

Chart: Highlights .......................................................................................................................... 1 1.1 Mission .......................................................................................................................................... 1 1.2 Keys to Success ........................................................................................................................ 2 2.0 Company Summary ..................................................................................................................... 2 2.1 Company Ownership ............................................................................................................... 2 2.2 Start-up Summary ................................................................................................................... 3 Table: Start-up Funding ............................................................................................................ 3 Chart: Start-up ............................................................................................................................. 4 Table: Start-up .............................................................................................................................. 4 3.0 Products ........................................................................................................................................... 5 4.0 Market Analysis Summary ........................................................................................................ 5 4.1 Market Segmentation ............................................................................................................. 6 Table: Market Analysis ............................................................................................................... 6 Chart: Market Analysis (Pie) .................................................................................................... 7 5.0 Strategy and Implementation Summary ............................................................................ 7 5.1 Competitive Edge ..................................................................................................................... 8 5.2 Sales Strategy ........................................................................................................................... 8 5.2.1 Sales Forecast.................................................................................................................... 8 Table: Sales Forecast ............................................................................................................. 8 Chart: Sales Monthly .............................................................................................................. 9 Chart: Sales by Year ............................................................................................................... 9 6.0 Management Summary ............................................................................................................ 10 6.1 Personnel Plan ......................................................................................................................... 10 Table: Personnel ......................................................................................................................... 10 7.0 Financial Plan ............................................................................................................................... 11 7.0 Financial Plan ............................................................................................................................... 11 7.1 Break-even Analysis .............................................................................................................. 11 Table: Break-even Analysis .................................................................................................... 11 Chart: Break-even Analysis ................................................................................................... 11 7.2 Projected Profit and Loss ..................................................................................................... 12 Chart: Profit Monthly ................................................................................................................ 12 Chart: Profit Yearly .................................................................................................................... 13 Chart: Gross Margin Monthly ................................................................................................. 13 Chart: Gross Margin Yearly .................................................................................................... 14 Table: Profit and Loss ............................................................................................................... 14 7.3 Projected Cash Flow .............................................................................................................. 15 Table: Cash Flow ........................................................................................................................ 15 Chart: Cash .................................................................................................................................. 16 7.4 Projected Balance Sheet ...................................................................................................... 17 Table: Balance Sheet ................................................................................................................ 17 7.5 Business Ratios ....................................................................................................................... 18 7.5 Business Ratios ....................................................................................................................... 18 Table: Ratios ................................................................................................................................ 18