e-commerce_internet_business_plan(7)

电子商务 商业计划书样本 英文

1.2 Keys to Success

Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.

Excellent vendor relationship that will facilitate quick shipment of orders.

Establish an effective strategy for advertising in the communities' youth-oriented businesses. Create a store image that our target customers sees as both attractive and trendy.

2.0 Company Summary

FireStarters will offer youth-oriented products and clothing, online, that are popular nationwide but not available locally. Jill Stranton and Bobbi Hanson, co-owners of FireStarters, will create a cost-effective operation that will quickly ship clothing and product purchases to the customer. FireStarters will focus on marketing products to its target customers in small cities with

populations between 100,000 and 150,000 residents. The key to marketing strategy will be staging events that will increase the visibility of the online store with the target customer base. We will use existing local businesses that serve the same target customer base to co-sponsor these events. 2.1 Company Ownership

Jill Stranton and Bobbi Hanson are the co-owners of FireStarters.