大型超市顾客忠诚度设计(4)
发布时间:2021-06-08
发布时间:2021-06-08
超市
第23卷第3期
肖潇:我国大犁超市顾客忠诚计划设计思路
参考文献:【1]Jennifer
1ationshipscheme
Rowley.Building
brandwebs."
Customer
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开发m合理的顾客忠诚计划.摸索科学的管理方式,存管理过程中逐步提升忠诚计划的价值。建立起完整的体系。
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TheDesigningofCustomerLoyaltyProgramsforChina'sHyper
Markets
XiaoXiao
(BusinessSchool,Belling
Abstract:Atpresent,thekey
TechnologyandBusiness
University,Beijing100037,China)
probleminChina'shypermarketsliesinthelackofstrategicthinking,lackofvalueandlack
loyaltyprograms.Inorder
to
ofmanagementintermsoftheircustomermodeandoperatingmodeloyalty
to
solvetheaboveproblem,thispaperoffersthethinking
to
developandmanagethecustomerloyaltyprograms.Itdesignsthethinking
developthecustomer
programsfrom
two
aspectsofboth
subject
and
objectpartsandproposestheoperatingmethodbasedon”double—factor
theory”tomanagethevalueofcustomerloyalty
Key
program.
program;membershipcard
Words:hyper
market;customerloyalty
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