全面质量管理 案例分析 英文版

Name: Jacyloud Chow(邹太龙) Student No. 0850210036 Date:May 9, 2010

TQM and solution for "made-in China"

——Illustrated by the milk power incident of Fuyang

(CASE BRIEFING)Since 2003,in the mainland of China,considerable quantities of infants have been diagnosed with a vicious disease,even been killed,which resulted from taking "inferior milk power".The main victims are predominantly the newborn babies. Due to shortage of protein,then

transferring into extreme lack of nutrition, these infants were characterized with "big head, small mouth,dropsy and slightly high temperature".

Naturally,the manufacturer and the sellers should take the responsibility for this tragedy.

(Retrospect and introspection of this case)Through this tragedy,we should think about the current situation and reforming of social regulation of Milk Industry of our country.Especially,the quality problem has been a hot topic in customer's daily life,quality is to customer/product what soul to man.the extend of success about a business entity lies with the quality, to a large extent.If the manufacturer can't guarantee the quality,he can't walk

very far and then will die young.In addition, aftersale service is becoming an indispensible factor in modern increasingly fierce business competence，which is important for industries to explore and conquer a large scale of

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