INTERNATIONAL OPERATION MANAGEMENT

56) If an MNE convinced a popular priest that its vitamin-enriched soft drink would benefit parishioners' health, the MNE would be using ________ to help bring about change.

A) participation

B) reward sharing

C) an opinion leader

D) a cost-benefit relationship

Answer: C

Diff: 2 Page Ref: 77

Skill: Application

Objective: STUDY QUESTION 2.14: What strategies might companies consider for minimizing resistance to changes they introduce to foreign societies?

AACSB: Reflective Thinking

57) The increasing numbers of people with dual citizenship and people who maintain close contact with their home countries even though living abroad suggest that nations in the future will ________.

A) be more subject to cultural imperialism

B) increase efforts to maintain their separate identities

C) redraw borders to accommodate separate cultures

D) accept the transfer of culture both in and out of their boundaries

Answer: D

Diff: 2 Page Ref: 78

Skill: Application

Objective: STUDY QUESTION 2.15: What are the major scenarios about the future of national cultures? How does cultural imperialism fit into these scenarios?

AACSB: Multicultural and Diversity

58) U.S. companies monopolize much of the international entertainment media, which largely portrays U.S. products and lifestyles as glamorous and appealing. This situation would most likely be used as an example of ________.

A) the stronger work ethic typical of developed countries

B) the spread of high-context cultures

C) cultures becoming more fragmented

D) cultural imperialism

Answer: D

Diff: 2 Page Ref: 75

Skill: Application

Objective: STUDY QUESTION 2.15: What are the major scenarios about the future of national cultures? How does cultural imperialism fit into these scenarios?

AACSB: Multicultural and Diversity