中西方修辞学对比分析

Contrastive study of figures of speech in English and Chinese

论文题目 : （英文)Contrastive study of figures of speech in English and Chinese

论文题目 : （中文)英汉修辞格对比研究

姓 名： 刘小红

学 号： 101001304

完 成 日 期： 2012年12月10日

Contents

1. Introduction ……………………………… 3

2. The general view of figures of speech.......3

2.1The definition of figures of speech... 4

2.2The appliances of figures speech.... 5

2.2.1.In the advertisement...... 5

2.2.2.In the literature.............. 6

3. Comparison between English and Chinese of figures of speech ……………… 7

3.1. The similarities of figures of speech in English and Chinese ……… 7

3.2The differences of figures of speech in English and Chinese… 8

3.3. The different reason behind … 8

4. Conclusion ……… 9 Reference………… 10

1.Introduction

In the information society ,language is playing an important role in communicating message as the cultural diversity arises especially the widespread English .How can we communicate with each other more efficiently but politely in written language or oral language? Figures of speech permeate in all kinds of occasions and types of writing ,which has become an indivisible part of the linguistics .As a kind of language phenomenon itself is endowed with a sense of sociality .For the role ,i personally think is mainly express one's ideas with a vivid image ,for example ,it is not easy to understand some abstract object ,such metaphor rhetoric method can help people intuitively know the meanings ,so that we can promote the communication between people .At the same time ,we can make it possible to facilitate the spread of some thought and theory through a series of rhetoric methods, to a certain extent ,which enables the human civilization to make great progress .However ,some differences may lead misunderstanding between different languages ,i will make a comparison of study of figures of speech in English and Chinese as follows:

2.The general view of figures of speech

2.1The definition of figures of

speech

"Figures of speech" redirects here. For the hip hop group, see Figures of Speech.A figure of speech is the use of a word or words diverging from its usual meaning. It can also be a special repetition, arrangement or omission of words with literal meaning, or a phrase with a specialized meaning not based on the literal meaning of the words in it, as in idiom, metaphor, simile, hyperbole, or personification. Figures of speech often provide emphasis, freshness of expression, or clarity. However, clarity may also suffer from their use, as any figure of speech introduces an ambiguity between literal and figurative interpretation. A figure of speech is sometimes called a rhetorical figure or a locution .Not all theories of meaning have a concept of "literal language" (see literal and figurative language). Under theories that do not, figure of speech is not an entirely coherent concept.Rhetoric originated as the study of the ways in which a source text can be transformed to suit the goals of the person reusing the

material. Figures of speech include mainly

simile,metaphor,analogy,personification,hyperbole,understatement,euphemism,metonymy,synecdoche,pun,syllepsis,zeugma,irony,sarcasm,paradox,oxymoron,antithesis,epithet,alliteration,etc in English ,while 排比、对比、比喻、通感、比拟、对偶、设问、反问etc belong to Chinese forms ,they are related closely with each other but different from each other.

2.2.The appliances of figures of speech

2.2.1.In the advertisement

In order to give customers a big feast for the eyes and attract them to buy the commodities ,the advertisers rock their brains to design good ads ,to make full use of the figures of speech is one of the best methods to create many wonderful ads no matter in China or English-speaking counties .For example ,there is a refined and catchy advertisement in a Britain's company ,it is designed for the ladies' swimsuit ,"Flash ,Dash ,Classic ,Splash!"(闪光、炫耀、经典的飞溅！translated into Chinese）,although it only includes four words ,the artistic conception that a beautiful woman dressed in an exquisite swimsuit is jumping gracefully into water appeals in people's minds once they skim the very simple sentence ,it's no wonder that the company enjoyed a big sale

in a short period .Such excellent ad does make sense in goods promotion ,because it applies the alliteration very well to make the ad more memorable and smooth which exerts a great psychological effect on women .Another example in China ,China Unicom as one of the most biggest communication company with its ad "情系中国结，联通四海心"enjoys great fame cross the country ,because the symbol of the company is a Chinese knot that stands for Chinese people's homeless and patriotic mentality ,which helps the company achieve itself but also the social value ,thus a good enterprise image is set up unconsciously in society ,needless to say ,the charm of ad lies in it ,so fantastic the Chinese is .The ad has used two kinds of figures of speech in Chinese-双关和对偶，Chinese characters are really great and profound ,aren't they?

2.2.2.In the literature

Since the different culture between eastern and western counties ,the diction ,writing style ,figures of speech in literature are almost different .For instance ,the culture in China is usually high-context ,so euphemism is used in many essays .Dreams in the Red Mansion ,as one of the Four Classics in China …… 此处隐藏：8156字，全部文档内容请下载后查看。喜欢就下载吧 ……