DRC是著名健康奢侈品品牌,2011年进入中国。

2011 fort advertising budget report in China

1、Annual Budget Summary:

In 2011, China's luxury market is still maintained rapid growth. fort through the mainstream media, CCTV-2 Finance Channel, CCTV-7 Military agriculture Channel, Youth Newsletter, the hospital network (inter-network hospital Force Health Media Player System) and the China Great Wall Painting and Calligraphy Institute of General inauguration ceremony the old ministers, old general , the old artists painting and calligraphy exhibition, 2011 China Financial Forum, Beijing, China International Industry Fair Exhibition image advertising, expanding the middle of audience, stimulate demand for rigid, brand awareness and product sales to reach a win-win plan.

2、Brand planning and market analysis:

（1）Market Analysis:

Rapid development of China's luxury market gradually rise to the concept of health spending fort comfortable with the brand concept of Dr. coincide with the growing Chinese market, the luxury consumer market, will become fertile ground for the development fort.

（2）Control the marketing stage analysis:

(1), 10-year period from April to December --- brand into

(2), 11-year warm-up period of 1-6 month --- Brand

(3), 11 years from July to December --- Strong sales of branded products

（3）Popularization plan:

Promote the goal: the accumulation of customer word of mouth, solve marketing obstacles - a potential target customers for lack of brand and product awareness.

Promote the entry point: fashion health lifestyle, "wear comfortable, fashion wear, wear health."

Pulse Marketing: Health Fashion + quality product + = new lifestyle brand building

3、Advertising focus:

（1）advertising target: the main product image through publicity and promotion, high

consumption groups in instilling healthy lifestyle concept, which brands to accept and choose