奢侈品牌年度中国区广宣预算报告(7)

DRC是著名健康奢侈品品牌,2011年进入中国。

fort ideas and products.

（2）the advertising selling point: health + = perfect luxury lifestyle.

（3） the advertising area: the national gathering of luxury brands, such as Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, Tianjin, Dalian

4、Advertising planning:

（1）CCTV broadcasting ads:

CCTV-2 Finance Channel, CCTV-7 Military Channel Agriculture

CCTV financial and military objectives of agricultural channels for high-end consumer groups most trusted economic management and the most willing to speak with the platform, but also consumers are aware of the economic advice, access to financial statements of the authority of the channels. Put achieved in this brand influence, ratings, revenues of the three harvests. Sharp rise in the value of the ads, thereby increasing brand awareness and expand the investment to enhance the effects are very direct, and enable the brand to a wide range of awareness, to play to help the brand channel construction and the role of terminal sales.

（2）High-end magazines ads:

High-end business and financial magazine: Robb Report, Forbes, Harvard Business Review, Fortune, manager, world manager, the new leader (the original "Contemporary Manager"), new wealth, the Chinese entrepreneurs, Global Entrepreneur, Eastern entrepreneurs, foreign

management, the Chinese financiers, business, Global Finance, a new think tank, entrepreneurs, finance, wealth Church, wealth, quality, new finance, Hainan Airlines, financial planning,

financial world, TOP business intellectual circle, circle, etc. Fortune Magazine . Ability to read a long cycle and circulation of more precise target population is higher and so on.

Dr. Comfort fort into China a short time, the minds of consumers in the domestic luxury brand awareness has not yet formed, but the magazine advertising market in China is still a new market, so we need a gradual process spread, business Client magazines ads indispensable for the dissemination of supplementary combinations the media is inevitable for the brand to go

plastic behavior, such as Armani, Zegna and other big names in international fashion, when China has just entered followed more the high-end fashion magazine ads as the mainstream media

（3）Exhibition:

The participation exhibition was as follows, recently General of Chinese the Great Wall book