chapter2_establish_business_relation

Chapter 2

Establishment of Business Relations

Business English Correspondence

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Questions

Why firms establish business relation? No customer, No business New customer, New Business

Questions

How do you look for your customers? Talk about channels to look for customers

Sample Letter 1

Words and phrases

Writing steps

Sample letter

Words and Phrases

国内外市场 大量需要 报最优价

in markets at home and abroad

be in the market for, There is a great demand of/for sth.

give best quotation; offer the best price

Words and Phrases

专营 供你方参考 通过共同努力 赢得巨大声誉

specialize in

for your reference

by joint efforts

Win/enjoy great popularity

Supplementary Words and Phrases

大量增加营业额

促销产品

促销方法

to increase turnover considerably

to promote sales of products

marketing procedure

Supplementary Words and Phrases

贸易公司

良好/广泛 的关系

经营广告代理

trading firm

excellent/wide connections

operate/manage an advertising agency

Words and Phrases

establish business relations with… 建立商业关系 enter into business relations with… open up business relations with…

a. Self-introduction by an Exporter Gentlemen, We have heard from China Council for the Promotion of International Trade中國國際貿易促進委員會that you are in the market for silk garments.(Step 1) As we are one of the leading exporters in this line of business, we would like to establish business relations with you on the basis of equality, mutual benefit and the exchange of needed goods. (Step 2,3) Our silk garments are made of super pure silk materials and in the traditional skills. They(Our products) are magnificent and tasteful and have long enjoyed a great fame in markets at home and abroad. (Step 2 ) We enclose a catalogue for your reference and trust some of the items listed will be of interest to you. (Step 4) We would be very much interested in receiving your inquiries, against which we shall give you our best quotations. We look forward to your reply. (Step 5)

Writing Steps

1. Source of information (how you learned of his company) 2. Brief introduction of your own company (the scope of your business and little “advertising” on your products or service ）

3. Intention of writing the letter (to establish business relations）

5. Polite ending (expect to get the reply)

4. Provide catalogue, price list and samples

Useful Expression可替换的句型

1. Source of information:

We owe your name and address to… We obtain your name and address from… Through the courtesy of…, we come to know your name and address. You were recommended to our company by … Having had your name and address from… We learned from …that you are producing shoes and handbags for export.

Useful Expression

2. Brief introduction of your own company:

We would like to introduce ourselves to you as a corporation specializing in the export bus