2008年6月大学英语四级试题(听力暂缺)(8)

D) the number of TV ads people can see has increased

pared with television, newspapers as an advertising medium_________________.

A) earn a larger annual ad revenue

B) convey more detailed messages

C) use more production techniques

D) get messages out more effectively

4.Advertising on radio continues to grow because ___________.

A) more local radio stations have been set up

B) modern technology makes it more entertaining

C) it provides easy access to consumers

D) it has been revolutionized by Internet radio.

5.Magazines are seen by advertisers as an efficient way to___________.

A) reach target audiences

B) modern technology makes it more entertaining C) appeal to educated people.

D) convey all kinds of messages

6.Oui-of-home advertising has become more effective