2008年6月大学英语四级试题(听力暂缺)(7)

will have to adapt their persuasive strategies to the online medium as well.

Direct mail

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.

1. Television is an attractive advertising medium in that_____________.

A) it has large audiences

B) it appeals to housewives

C) it helps build up a company's reputation

D) it is affordable to most advertiser

2. With the increase in the number of TV channels_________.

A) the cost of TV advertising has decreased

B) the nuiflber of TV viewers has increased

C) advertisers' interest in other media has decreased