商务沟通的英文结课论文,分析优酷土豆的合并。

FROM: Xue Chaolong

TO: Youku Tudou Inc

SUBJECT: opinions on Youku Tudou’s merger

Dear Sir,

I’m the stakeholder of Youku before, I was surprised to hear the news that Youku and Tudou had merged, joining together to become the leading company in China’s online video industry.

From my point of view, the two companies’ merger is a good idea. People often say that no permanent enemies and no permanent friends, in the market that likes a battlefield without smoke of gunpowder is even so, cooperation is the best way to defeat a competitor. Youku and Tudou give us a very good interpretation. The merger was an unexpected thing but imperative for both sides, Youku and Tudou were known for their intense battles, both on the Webs and in the courtroom, which made the news come too suddenly. Despite the intense competition, there has been cooperation, most notably last year, when the firms began sharing content to fend off rivals. That move led to speculation of a merger and, more than a year later, that rumors proved to be correct. I’m optimistic about the merger. Although their merger now has no cause actual qualitative change, but the two sides to cooperate to bring the quantitative, and the quantity change will produce a qualitative change.

On March 11th, Youku and Tudou signed the final agreement that will with the 100% convertible way to merge, the new company calls Youku Tudou Inc. Tudou will withdraw from the market. This marks China's network video website pattern is facing the new changes.

Cause analysis

The video industry is highly competitive, and only their merger can seek a way out

There are many video sites in video industry such as , Ten cent video, and Letv and so on, these sites provide a variety of resources to meet the needs of users, although their homogeneity degree is very high, but has been able to basically meet the needs of customers, with the copyright expenditure is more and more huge, the video industry competition is more and more intense. In this case, two big giants choose to merge is wise. Over the past few years, Youku and Tudou struggled