商务沟通的英文结课论文,分析优酷土豆的合并。

Youku Tudou’s merger analysis

1. A simple greeting and explain my own views

2. Cause analysis

(1)The video industry is highly competitive, and only their merger can seek a way out

(2)Domestic video sites increase, Youku and Tudou gradually lost core competitiveness

(3) Merger stables video market to resist the invasion of rich second generation

(4) The two giants of the video industry merger to reduce cost

(5) Video search engine Soku role will show

3. Effects analysis

(1) Market share is larger, increase competitiveness

(2) The copyright purchased price will be reduced

(3) Increase advertising revenue, enhance bargaining power with vendors

4. Development proposals

(1) Shared resources to obtain a competitive advantage

(2) Establish a new cultural concept to seek joint development of both sides

(3) There are some problems should be noted in the integration process

5. Summary