商务沟通的英文结课论文,分析优酷土豆的合并。

fiercely, both want to defeat the opponent at all costs, but the two sides have not been able to provide each other with substantial blow. At the same time, the two companies have also spent most of the reserve fund. At this time the parties select merger can steady the status, and at the same time can guarantee the interests of both parties. Both sides of the merger opened up a video industry merger boom, in the future there will be more video websites will be merged or acquired, video industry real war will be staged.

Domestic video sites increase, Youku and Tudou gradually lost core competitiveness

At present, the number of online video sites is many. Youku and Tudou are all traditional video online website, their core competitiveness gradually weaken. They are hoping to change the modern pattern, thus merger becomes a very good way. Through the merger not only can attract the attention of more users but also both users will be shared and the competitiveness can be significantly improved.

Merger stables video market to resist the invasion of rich second generation

The merger of Youku and Tudou is imperative, Shanda acquired Ku6, Renren acquired 56, the NetEase cooperates with Letv, Sohu has Sohu Video, Ten cent has Ten cent Videos, Baidu owns Qiyi, these video websites catching up with Youku Tudou have strong backers, the video is just their branch business. For Youku and Tudou, the video is their life. Youku and Tudou are the two giants of the video industry, they are unlikely acquisition of other sites, in order to keep the leading position in the video industry, and the two sides’ merger is one of the most secure roads.

The two giants of the video industry merger to reduce cost

In the past two years, Youku and Tudou have been in contention for the title of the first. The two sides cost a total loss of $ 9.3 billion. Sohu Video, Ten cent video and other video websites