3 Sales have reduced /fallen in the last two months.

4 You will have to reduce/fall the price to attract ordinary working people. What are the grammatical differences between the pairs of words?

your country.

1 house prices

2 the gap between rich and poor

3 taxes

4 the cost of living in genera

In the field

7 As a sales rep for a medium-sized Italian company, you are visiting shops and department stores in Denmark to persuade them to sock your designer lamps.

Work with a partner. Take the roles of sales rep and buyer for a shop. Look at the situations below and plan what each will say.

Act out the conversations following the example. Try to use at least one of the verbs [rise, lower, etc) in your conversation.

0 The shop buyer only has a few Italian catalogues.

Shop buyer: People drop into the shop all the time to pick up catalogues , but you've only sent us ten and they’re all written in Italian.

Sales rep: We can certainly increase the number of catalogues we sent you, but until the volume of sales goes up, it's not economical to publish them in Danish.

1 The buyer wants to place a small order (four or five) as a trial, but the prices are too high.

2 The buyer loves the lamps, but wants a shorter delivery time on orders. Customers won't wait three to four weeks.

3 The shop normally marks up prices by 100%, but in this case that will make the price to the customer too high.

4 The buyer likes the lamps but feels very loyal to existing suppliers.

5 The buyer needs more point-of-tale promotional material - displays, catalogues, etc.

A sales report

7 During your sales trip to Denmark you receive the following email

from your