高级职业英语2 课件 unit 2-Reading and Writing

高级职业英语2 读写教程 UNIT2

Reading and Speaking

Higher Education Press

高级职业英语2 读写教程 UNIT2

Unit 2

Establishing Business Relations

Career Skill Description

1 2 3 4

Getting Things Ready

Things to Do

Things to Write

More Things to Do

高级职业英语2 读写教程 UNIT2

Section 1

Getting Things Ready

In this unit, you will learn:

3 2 1 to keep track of customers about the ways to find new customers and business partners to write a business liaison letter

高级职业英语2 读写教程 UNIT2

Section 1 Getting Things Ready

高级职业英语2 读写教程 UNIT2

Section 1 Getting Things ReadyActivity 2: Read the passage in Section 2 and complete the following paragraph. When you have started your own business, you need to find new customers and business partners to establish business relationships. You can try searching for new customers and groups partners by reaching every possible organizational 1) _______, families, or communities, by making advertisements, and by opportunities taking trade fair 2) _____________. Besides, you can get much internet helpful information from the 3) ________ which will be a great help for you to start new business 4) relationships _________. When you have established new business relationships you need to keep track of your customers or partners to further consolidate the relationships and try your efforts to keep the long standing relationships 5) ______________.back

高级职业英语2 读写教程 UNIT2

Section 2

Things to Do

Things to Do

Activity One

Activity Two

Listen and Write

Related Information

Read and Think

back

高级职业英语2 读写教程 UNIT2

Section 2

Things to Do

Related Information:1. History of Shell How to Build Strong Business Relationships Business to Business relationships do not start with: "Hello, nice to meet you, will you do some business with me, please?" A relationship has to be built between individuals, and based on mutual trust, respect and liking. With these as the foundation of the relationship, the business to business association will be a long and fulfilling one. There are 7 stages to go through:

高级职业英语2 读写教程 UNIT2

Section 2

Things to Do

Unaware to aware Aware to curious Curious to interested Interested to wanting Wanting to buying Buying to satisfied Satisfied to the creation of a raving fan

back

高级职业英语2 读写教程 UNIT2

Section Two Things to DoActivity One Listen and Writebusiness customer company leaflet advertise approach promotion trade fair take advantage of potential manufacturer

back

高级职业英语2 读写教程 UNIT2

Section Two Things to Do

Question 1What do you need to do when you have started your business?

Question 2What can you do to find new customers and business partners?

Question 3Have you ever used the internet to get some product information you need? If yes, can you tell something about your experience?

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高级职业英语2 读写教程 UNIT2

Read and ThinkBuilding Business Relationships When you have started your own business, one important thing is to build business relationships. You will have to find new customers and business partners. There are several ways you can try. 1. General comprehensive searching By comprehensive searching, we mean you can try searching for new customers and partners by reaching every possible organizati

onal groups, families, or communities. You can try reaching them by e-mails, paying a visit, posting business cards or company leaflets. 2. Advertising approach By advertising approach, we mean you can try reachingw s

高级职业英语2 读写教程 UNIT2

Read and Thinkyour target customers through making advertisements. You can make advertisements in newspapers, on the internet, or through promotion activities. You can distribute advertisements to your target customers and attract them to your site of product promotion in a target region, where you can introduce and illustrate your products. 3. Trade fair opportunities Another effective approach to finding new customers and business partners is to take good advantage of trade fair opportunities. Various trade fairs are held in China every year, such as China Import and Export Fair (Canton Fair), China International Consumer Goods Fair, China International Small

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高级职业英语2 读写教程 UNIT2

Read and Thinkand Medium Enterprises Fair etc. These trade fairs provide you with great opportunities to find potential customers and business partners. Besides, you can make good use of the internet in finding your business partners. You can find a great deal of trade information such as information about commodities, manufacturers, buying demands etc. You can also find useful information about various expositions, trade fairs, and industryrelated conferences that you can attend. On the other hand, you can distribute information of your products and services so that those who are interested can know about you and contact you. These are all opportunities you can grasp to start new business relationships.w

高级职业英语2 读写教程 UNIT2

Read and ThinkWhen you have established business relationships with your customers or business partners, you need to keep track of them to further consolidate the relationship. Keep them informed of your products and services. Get feedbacks from your customers regularly. Expand your partnership areas. Try finding mutual benefits for both sides. By doing so, you can keep long lasting business relationships. And success is over there waving to y …… 此处隐藏：4142字，全部文档内容请下载后查看。喜欢就下载吧 ……