东风风神S30营销策划书111
时间:2025-07-10
时间:2025-07-10
这次营销系统全面的分析了东风风神S30,并为其营销做出了比较详细的策划。
目录
一、 国内汽车市场分析·······························
1.2008年汽车市场分析
2.2009年汽车市场分析····················
3国内汽车市场前景·························
二、 东风风神S30品牌分析···························
三、 市场定位分析·····································
四、 SWOT分析
(一)S—优势
1五大设计准则打造中级车典范·············
1.1外型···················
1.2操控························
1.3动力·································
1.4安全·······················
1.5内饰······························
2价格优势················
2.1低价上市···················
2.1“0首付”贷款·················
3服务优势·····················
结语··························
1
这次营销系统全面的分析了东风风神S30,并为其营销做出了比较详细的策划。
(二)W—劣势
1. 内饰·····································
2. 渠道劣势···································
(三) O---机遇
1.政策机遇··································
1.1 购置税减免政策·························
1.2 汽车下乡政策·····························
1.3 以旧换新政策·····························
2. 市场机遇
2.1 市场优势······························
2.2 强劲的消费潜力···························
2.3.购车观念改变机遇···························
(四)T—威胁
1、竞争威胁································
2、政策威胁·································
五、团购汽车营销策划方案
一、 国内汽车行业分析
1. 2008年汽车行业情况
2
这次营销系统全面的分析了东风风神S30,并为其营销做出了比较详细的策划。
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