东风风神S30营销策划书111

这次营销系统全面的分析了东风风神S30,并为其营销做出了比较详细的策划。

目录

一、 国内汽车市场分析·······························

1.2008年汽车市场分析

2.2009年汽车市场分析····················

3国内汽车市场前景·························

二、 东风风神S30品牌分析···························

三、 市场定位分析·····································

四、 SWOT分析

（一）S—优势

1五大设计准则打造中级车典范·············

1.1外型···················

1.2操控························

1.3动力·································

1.4安全·······················

1.5内饰······························

2价格优势················

2.1低价上市···················

2.1“0首付”贷款·················

3服务优势·····················

结语··························

1

这次营销系统全面的分析了东风风神S30,并为其营销做出了比较详细的策划。

（二）W—劣势

1. 内饰·····································

2. 渠道劣势···································

(三) O---机遇

1.政策机遇··································

1.1 购置税减免政策·························

1.2 汽车下乡政策·····························

1.3 以旧换新政策·····························

2. 市场机遇

2.1 市场优势······························

2.2 强劲的消费潜力···························

2.3.购车观念改变机遇···························

（四）T—威胁

1、竞争威胁································

2、政策威胁·································

五、团购汽车营销策划方案

一、 国内汽车行业分析

1. 2008年汽车行业情况

2

这次营销系统全面的分析了东风风神S30,并为其营销做出了比较详细的策划。

2008年的金融危机使世界经济受到严重打击，人们纷纷认为这是自上世纪发生的1929—1933年金融危机以来，世界发生的最严重的一次金融危机。作为世界经济的重头戏——汽车产业在08年也遭到了沉重的打击，从北美的汽车 …… 此处隐藏：4786字，全部文档内容请下载后查看。喜欢就下载吧 ……