安尔乐七度空间卫生巾市场营销计划环境分析(英文版)

对安尔乐七度空间系列卫生巾的市场环境做全面分析

Environment Analysis

对安尔乐七度空间系列卫生巾的市场环境做全面分析

Demographic Environment Population Ratio (2:1) Geographic Shifts Urban Areas Rural Areas

Age Structure (15-25)(Brand awareness and Consumer psychology)

对安尔乐七度空间系列卫生巾的市场环境做全面分析

Economic Environment

Market Scale and Consumption47billion Affluent Consumption(小康型消费)

Salary Level

对安尔乐七度空间系列卫生巾的市场环境做全面分析

Industial Environment Challenges from the foreign brands (Stayfree, Sophie) 90% in first-tier cities Core raw material depends on import import fluff pulp(绒毛浆) America and Canade cost increase Home equipments reached the international standard

对安尔乐七度空间系列卫生巾的市场环境做全面分析

Technology EnvironmentDepends on technology innovation 1.High-quality technical talents 2.New material (more comfortable, breathableand skin-closed)

3.Research and development (cooperate

with medicine university) drug, health-care, antibacteria sanitary napkin Standardized and Regularized

对安尔乐七度空间系列卫生巾的市场环境做全面分析

Political and legal forces