2. Advertisers are not allowed to show young people smoking cigarettes.

3. They keep finding ways around the law.

4. They must keep bringing in new customers, as the old ones are dying of lung cancer.

5. IT should do some publicity against smoking on campus.

Task 2: A Radio Commercial

Are you looking for appliances or furniture to give new life to your home?

Look no further! Here at Frontier Furniture, we have everything you need to give your home a

new look and feel. Stereos, video machines, refrigerators, dining tables, washers and dryers. You

name it; we have it! Low on cash? We have an easy rent-to-own plan that will put you on your

favorite sofa tonight. Big color TVs cost only two hundred and twenty-five dollars; digital pianos

staring at three ninety-nine ($399); king size beds from two hundred and fifty dollars. Free

delivery on all major appliances.

So come on down to Frontier Furniture. Located downtown two blocks east of city hall, across

from Union Square. We re open daily from 10:00 AM to 9:30 PM. So, come on in, and let us

make your dream home a reality.

1.F 2.F 3.T 4.F 5.T

Task 3: An Introduction to Advertising

Advertising has become increasingly specialized in modern times. In today s business world,

supply usually outnumbers demand. There is great competition among different manufacturers of

the same kind of product to attract customers to their product. They always have to remind the

consumer of the name and the qualities of their product. They do this by advertising. The

manufacturers advertise in the newspapers and on posters. They sometimes pay for songs about

their product in commercial radio programs. They employ attractive salesgirls to distribute

samples. They organizes competitions, with prizes for the winners. They often advertise on the

screens of local cinemas. Most important of all, in countries that have television, they have

advertisements put into programs that will accept them. Manufacturers often spend large sums of

money on advertisements. Sometimes they even spend more on ads than on the products

themselves. We usually think so because of the advertisements that say so. Some people never

pause to ask themselves if the advertisements are telling the truth.

1.A 2.C 3.B 4.D 5.D

Speaking

Influence of a High-Profile Star

Jill: Hey, isn t that the same jacket the soccer star Roberto wears in that magazine ad?

Robert: The very same one indeed. Even the same color.

Jill: But his would have bigger pockets to hold all the money the company pays him to wear it.

Robert: You re just jealous. Wait a sec. I m going to try it on. It seems to fit me pretty well.

Jill: You make me sick. You fall for every ad you see.

Robert: Not at all. I want to buy it just because I like it.

Jill: Sure you do. It and Roberto.

Unit5

II. Listening Skills

1. M: The police gave a few tickets out last week along Highway 15.

W: In fact, quite a few tickets were given on that road.