海尔公司简介与目标

Business English 1021 Feng Hongyan

Enterprise introductionHaier group is the world's first brand white home appliance It was founded in 1984 in Qingdao, the current board chairman, chief executive Zhang RuiMin is haier's main founder.

Business scopeThe white goods Haier brand its refrigerator, air conditioners and washing machines, TV sets, water heater, computers, mobile phones, home integration etc 18 product was named China famous brand, among them haier refrigerators, washing machines was the state quality inspection administration rated as one of the first China the world famous brand

Annual turnover In 2009, haier group global turnover reached 124.3 billion Yuan (us $18.2 billion) The brand value 81.2 billion Yuan

Empl oyee num ber

By 2009, the haier group in global established 29 manufacturing base a comprehensive research and development center, 19 overseas trade company Global employees more than 60000 people

Development strategyThe strategy of famous brand stage Diversification strategy stage International strategic stage Globalization brand strategy stage

Goal and mission Building the world advanced level of technology research and development institutions Advanced resource integration center,, haier group for development in the global services Haier mission of the central institute is "for haier group and the world famous brand to offer the core technology support."