江西师大附中临川一中2010届高三联考英语试卷(6)

高三英语

C. Everyone wanting a discount may call 020 7430 1766.

D. This tour is said to be fairly easy and comfortable.

C

Just five one-hundredths of an inch thick, light golden in color and with a perfect

―saddle curl,‖ the Lay’s potato chip seems an unlikely weapon for global domination. But its

maker, Frito-Lay, thinks otherwise. ―Potato chips are a snack food for the world,‖ said

Salman Amin, the company’s head of global marketing. Amin believes there is no corner of

the world that can resist the charms of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by PepsiCo and accounts for

over half of the parent company’s $3 billion annual profits. But the U.S. snack food market

is largely saturated, and to grow the company has to look overseas.

Its strategy rests on two beliefs: first a global product offers economies of scale with

which local brands cannot compete. And second, consumers in the 21st century are drawn to

―global‖ as a concept. ―Global‖ does not mean products that are consciously identified as

American, but ones that consumes--especially young people are linked across cultures by

shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for

instance, do not know that Frito-Lay is an American company. Instead, Riskey, the

company’s research and development head, would hope they associate the brand with the

new world of global communications and business.

With brand perception a crucial(重要的) factor, Riskey ordered a redesign of the

Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the

―irresistibility‖ of its chips would help facilitate the company’s global expansion.

The executives（业务主管） acknowledge that they try to swing national eating habits to

a food created in America, but they deny that amounts to economic imperialism(势力扩张).

Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world.

―We’re making products in those countries, we’re adapting them to the tastes of those

countries, building businesses and employing people and changing lives,‖ said Steve

Reinemund, PepsiCo’s chief executive.

64.It is the belief of Foito-Lay’s head of global marking that_____.

A. Potato chips can hardly be used as a weapon to dominate the world market

B. People all over the world enjoy eating their company’s potato chips

C. The light golden color enhances the charm of their company’s potato chips

D. Their company must find new ways to promote domestic sales

65. What do we learn about Frito-Lay from Paragraph 2?

A. Its products use to be popular among overseas consumers.

B. Its expansion has caused fierce competition in the snack market.

C. It gives half of its annual profits to its parent company.

D. It needs to turn to the world market for development.

66. One of the assumptions on which Frito-Lay bases its development strategy is that_____.

A. consumers worldwide today are attracted by global brands

B. local brands cannot compete successfully with American brands

C. products suiting Chinese consumers’ needs bring more profits

D. products identified as American will have promising market value

67.Frito-Lay’s executives claim that the promoting of American food in the international

market______.

A. won’t affect the eating habits of the local people

B. will lead to economic imperialism

C. will be in the interest of the local people

D. won’t spoil the taste of their chips

D