Abstract

With the popularity and development of the Internet and the e-commerce, more and more consumers have already begun used to online shopping and they will complete finish the online transactions with sellers through the third part payment. There are many differences from a third party payment and past traditional way of payment. In the traditional payment, consumers and sellers will complete the transaction payment directly, but in the third part payment system, it plays a mediation role in trading, its will collect the online transactions costs and make the network consumption has become more and more convenient and quicker. This paper will take the third-party payment platform We Chat as a example, through the questionnaire results to get a better understanding of the third part payment in the online transactions and discusses the relationship between the consumer behavior and the third party payment platform.

This paper will divided into five parts to analyze and research, the first part will introduce the research background, object, significance and methods and the research idea of the article, the second chapter will firstly introduce the definition of third-party payment platform, it includes its’ emergences, characteristics, risks and the similarities and differences between it and the traditional way payment, and then it will introduces the definition of consumer behavior characteristics to analyze the relationship between third-party payment and consumer behavior. Finally we will describe the questionnaire results; it will prove the third party plays a temptation and promotion to consumers’ behavior through data analysis. The last chapter will indicate the limitations of this study as well as make a summary for the full paper.

Keywords: Third-party payment, We Chat, consumer behavior, purchase