Chapter 1 Introduction

1.1Background

With the development of the internet industry, the emergence of the third-party payment has changing our lifestyle as well as bringing major reforms to traditional transaction models. The mechanism of the third party platform has a great influence on online payment service; especially the mobile payments. It is emerged as a new payment method makes a great improvement for the third-party platform industries. The third party payment makes the online shopping become easier. This paper explores the relationship between the innovation technology of the third-party payment and the increasing purchasing intention of consumers. In these years, there are many scholars make some researches on the perceived risks of the third-party payment. In 2009, the Chinese scholar Zhao Hui indicates only PayPal could compete with the SSL card payment of system of security strictly in the third-party payment of America (Zhao Hui, 2009). Lee (2005) has confirmed the trust has influence on consumers’ attitude and intention to use it. Liu (2012) indicated that compatibility is most important determinant for user’s intention. Nevertheless, social influence has the positive impact on their intention when they are adopting whether to use the Alipay. (Guo, Huang & Craig ,2015) ,which means that the third-party payment has safe security system and the function can be utilitarian oriented, thus the consumers are more willing and more confident to adopt it. These researches have made a big contribution for the third-part payment. But the study on relationship between the third part payment can increasing purchasing intention still have to further study. This paper will focus on the relationship between third-party payment and consumer behavior to discuss the third-party payment can increase the purchasing intention.

1.2 Objects and Significance

This study discuss functions and the future of new technology in relation to the consumer’s demands and aims to explore the relationship between third-party