超级好用

1. A 2.D 3.B 4.C 5.C

IV. Speaking Out

Model 1 Who pays?

Laura: Hey!

Bob: Hey! Look, this is a cool TV commercial. “Things go better with Coke!”

Laura:: “The choice of a new generation!” Bob: Yeah, but

Laura: That s quite true. They both , but

neither gains.

Bob: I m afraid

Laura: I hear that , and that leads to consumer

brand loyalty.

Bob:

Laura: and keep buying it. Also, they re willing

to pay more.

Bob: It seems contradictory. In other words, but In the end the winner is of course the company.

Laura: That s true!

Now Your Turn

A: Look, “Make yourself heard!” The Ericsson s TV commercial is so cool.

B: I think the Nokia s commercial is just as fascinating: “Connecting People.”

A: I m afraid consumers will have to pay for the advertising.

B: I hear that the advertisements create as a favorable on\mage of a product, and that leads to

consumer brand loyalty.

A: Could you explain “consumer brand loyalty”?

B: I mean consumers identify with the product and keep buying it. Sometimes they re even willing

to pay more.

A: It is contradictory that increases sales lead to a lower production cost per unit, but more

advertising results in greater costs for consumers. The winner is always the company.

B: I agree.

Model 2 Beware of ads!

Peter: Mind if I switch channels? Those TV commercials are killing me.

Jane: How can you say that? Watch: “Take Toshiba, take the world.” Fantastic! There s a product

you can depend on. A powerful product.

Peter: If I were you, I wouldn t trust those commercials.

Jane: Now, look at this McDonald s commercials! Aren t those little kids cute? Oh, and there s

such a warm family feeling.

Peter: Just how an advertising agency wants you to see McDonald s. you re the target audience.