新视野大学英语视听说教程第2册答案 货3专用(20)

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When they make TV commercials, they use scientific methods to learn what you ll like and

buy.

Jane: Are you telling me those darling little children biting into Big Macs are part of a scientific

project to get me into McDonald s?

Peter: Advertises don t bother with facts more. Instead they want the end-user—that s you—to

fall in love with their product.

Jane: I see. So what you re saying is, “Watch out, or commercials will take over your life.” Now Your Turn

A: Shall we switch to another channel? I don t like those TV commercials.

B: Why do you think so? Look: Just do it! What a powerful product.

A: I doubt it.

B: Now, look at this L Oreal commercial. The model s skin is so smooth.

A: This is what they want you to believe: use the product and you will get the same skin. B: You mean they are lying about the product? I don t really think so.

A: Advertisers now appeal to emotions, not reason. They want you to like their product. B: Well, I don t really agree with you, but we can switch to another channel.

Model 3 Are the free magazines free?

Peter: Jane, what s that magazine you re reading?

Jane: It s one of those free magazine you can pick up around town. It s got some pretty interesting

articles in it.

Peter: Wake up, Jane! It s not free at all. Look at it: It s all advertising.

Jane: Maybe so, but if the advertising pays for the magazine, then I don t have to.

Peter: Sure you do. The cost of the ads is built into the products.

Jane: Still, I think advertising serves a useful purpose. It tells me about new products.

Peter: A lot of companies spend more money on advertising than on making quality products. Jane: But some commercials are really fascinating. Besides, you have the freedom to choose not

to look at the ads.

Peter: Well, it s time to cook dinner.

Now Your Turn

A: What s that brochure you re reading?

B: It s a giveaway brochure you can easily find here and there. It s got some pretty interesting things in it.

A: Do you really think so? It s not really free. Look at all the ads in it.

B: Could be, but I don t have to pay for it.

A: You bet you do. The cost6oof the ads is included in the products.

B: Still, I think advertising tells me about new products. It helps me in choosing what to buy. A: This is just what the advertisers want you to do.

B: But some commercials are really fascinating. Besides, you re didn t have to believe all the ads. A: Well, let s go swimming.

V. Let s Talk