新编剑桥商务英语unit11

新编剑桥商务英语unit11

Module 11

LOGO

新编剑桥商务英语unit11

11.1 Ethical economics1 2 3Reading: Coffeenomics

Vocabulary: Financial and trade terms Speaking: The economics of your country Grammar: Articles

45 6LOGO

Listening: Fairtrade

Speaking: Giving reasons and benefits

新编剑桥商务英语unit11

1. The two photos below show the beginning and the end of the process of making coffee. Work in pairs. How many stages can you think of in between to complete the process?

- coffee grown - coffee picked - coffee transported

- coffee sold and shipped - coffee sold on to shops - coffee bought and drunk

- coffee packedLOGO

新编剑桥商务英语unit11

2 . Write in the correct letter, A-F, for the missing sentences to complete the text. There is one extra sentence.A. This process alone adds at least 50% to its price. B. Here, coffee production is the staple crop for many millions of growers. C. The only bit controlled in the Fairtrade system is the price a farmer is paid for produce. D. Coffee is the second most traded commodity in the world after oil. E. It guarantees to pay growers a fixed proportion for their coffee, which is above standard market rates. F. Local council taxes add another £25,000 to that.

Coffeenomics: the true cost of our caffeine addictionThe next time you hand over £3 for your deluxe cappuccino, ask yourself how much the roasted beans that went into that cup really cost. For your average cup of coffee, the producer receives roughly 10p – that’s about 3.5%. This disparity is causing increasing concern among some charities who believe that the excessive profits of coffee shop chains come at the expense of vulnerable coffee producers in countries like Ethiopia, Kenya or Latin America. (1)___________. For example, in Ethiopia alone, 15 million people depend on LOGO

新编剑桥商务英语unit11

the coffee trade, which constitutes around 50% of the country’s gross domestic product (GDP) and 90% of its exports. The average wage paid to laborers who pick the beans and work on farms is about 50p a day. So where do the added costs come from? According to experts, by the time it is consumed by us in our homes or in a coffee shop, the bean may actually change hands up to 150 times, each time facing a mark-up as it is transported, roasted, packaged and sold. (2)___________. Then another 10% in export costs with freight and insurance before an importer takes over. Finally, it is sold to us in a coffee shop – and running a coffee shop is not cheap. For example, take your typical coffee shop in a shopping precinct, seating 75 inside and 50 outside. The rent is £20,000 a year. (3)__________. In other words, even before adding staffing costs and overheads, setting aside an mount for redecoration and maintenance on the property, this particular coffee shop needs to sell a minimumA. This process alone adds at least 50% to its price. B. Here, coffee production is the staple crop for many millions of growers. C. The only bit controlled in the Fairtrade system is the price a farmer is paid for produce. D. Coffee is the second most traded commodity

in the world after oil. E. It guarantees to pay growers a fixed proportion for their coffee, which is above standard market rates. F. Local council taxes add another £25,000 to that.

LOGO

新编剑桥商务英语unit11

of 50,000 coffees a year, or 200 coffees a day. Factor in these additional costs and we are probably talking about a break-even total of 400 coffees a day. However, irrespective of how much we end up paying or the reasons why, the reality is that growers themselves see only a tiny proportion of that amount. Organizations like Fairtrade do try to make a difference. (4)___________. For example, a farmer selling a pound of Fairtrade Arabica coffee is paid $1.26 compared to the world market price of $1.10 a pound. The Fairtrade price also includes 5¢ which is invested back into community projects. Many shops and coffee bars do now offer Fairtrade coffee to customers alongside their standard offering, but not all of that inflated price goes to the grower. (5)_________. After that, mark-ups are determined by the retailers and middlemen. That said, at least Fairtrade is one small step that does help farmers around the world get a better price for their products.A. This process alone adds at least 50% to its price. B. Here, coffee production is the staple crop for many millions of growers. C. The only bit controlled in the Fairtrade system is the price a farmer is paid for produce. D. Coffee is the second most traded commodity in the world after oil. E. It guarantees to pay growers a fixed proportion for their coffee, which is above standard market rates. F. Local council taxes add another £25,000 to that.

LOGO

新编剑桥商务英语unit11

3. These four visual aids refer to the economics of the coffee trade. Read the article above and write in the missing facts and figures in these visual aids.

EXPORTS10% = OTHER

10p (pence) Only (1)__________ goes to the grower.

coffee 90% = (7)_____

£3

LOGO

新编剑桥商务英语unit11

Key facts: Ethiopia 15 (2)____________ million people in coffee trade

(3)____________% of GDP 5050 (4)____________ pence = a laborer’s pay per day1.3

Coffee Shop OutgoingsSalaries £115,000 (5)___________ £65,000 rent service charge (6)_____________ £20,000 Overheads £80,500

1.25 1.2 1.15 1.1 1.05 1 World $1.10 Fairtrade (8) $_______ 1.26

LOGO

新编剑桥商务英语unit11

Vocabulary: Financial and trade termsMatch these definitions to the words in bold in the article.disparity freight charities overheads gross domestic product factor in change hands …… 此处隐藏：8140字，全部文档内容请下载后查看。喜欢就下载吧 ……